©2018 by Beth Bowman.

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Student art pass campaign

The brief : to create a digital campaign for Art Fund to encourage students from any discipline to utilize the £5 Student Art Pass to enhance their studies

April 2018

This image looks at creating an anticipation for the drop of the Student Art Pass. As only a limited number are released, Art Fund want to look at highlighting the exclusivity of the pass by creating a hype around the release date. The phrase 'get ready for the drop' hints at current club culture, which aims to resonate with a wide range of the student consumer. 

This image looks at highlighting the hundreds of galleries and museums that you can see with a single £5 pass. 

The visuals used within the eyes are my own images, used to illustrate the work that you might encounter with the pass. 

The switch graphic looks at encouraging students to 'switch off' by visiting one of the many galleries, museums and open houses. Instead of seeing it as research, students can use their pass to give them some down time outside of their studies.